OUR STORY

Selling Online Should Fit The Way You Run Your Shop

You’ve put care into choosing your products and looking after your customers. Now you want to make it easier for them to buy from you online.

The challenge is finding a way to do that while you’re still running the shop. You need to know what to set up, how orders will reach you and whether your team can manage the extra work.

Shop Launch helps you work out what fits your business and put it into practice. It grew out of Vemoyo’s work helping local retailers make online sales part of their working day.

Join the audit waitlist

CASE STUDY · UNIQUE WHOLEFOOD

an online store the team could manage

an online store the team could manage

Ben and Bishnu of Unique Wholefood

Benjamin and Bishnu started and tun two Unique Wholefood organic health food stores in Sydney. As the shops grew fast, their online experience fell behind.

After almost two years and a six-figure investment and a custom web agency rebuild adding complexity and delays. We Stepped in with Shopify, more than 10,000 products were organised so customers could find what they wanted, while the team gained a practical way to prepare orders and organise delivery.

The new store launched on 6 January 2025. Benjamin, Bishnu and their team could update products, run promotions and change delivery settings themselves.

Benjamin and Bishnu started and proudly run two Unique Wholefood organic health food stores in Sydney. As the shops grew fast, their online experience fell behind.

After almost two years and a six-figure investment and a custom web agency rebuild adding complexity and delays. We Stepped in with Shopify, more than 10,000 products were organised so customers could find what they wanted, while the team gained a practical way to prepare orders and organise delivery.

The new store launched on 6 January 2025. Benjamin, Bishnu and their team could update products, run promotions and change delivery settings themselves.


Post launch, we have continued to help the team scale from $20k months to $20k Weeks.

Unique Wholefood sales growth graph from January to March 2025
Unique Wholefood sales growth graph from January to March 2025

SESSIONS

44.6K

TOTAL SALES

A$23.9K

ORDERS

280

SESSIONS

44.6K

TOTAL SALES

A$23.9K

ORDERS

280

SESSIONS

44.6K

TOTAL SALES

A$23.9K

ORDERS

280

1 January to 1 March 2025. Shopify Analytics, all channels. Growth compared with the previous period.

Built around the work you’re already doing

That experience shaped Shop Launch. Getting the website open mattered, and so did what happened each time an order came in.

If you run a grocery shop, specialty food store or butcher, you still need to check stock, pack orders and get them to customers. Shop Launch grew around making ordering straightforward for customers and manageable for the people doing the work.

CASE STUDY · THE HALAL MEAT GUY

Khalil needed a better way to take orders

a better way to take orders ONLINE

The Halal Meat Guy

Khalil wanted to make quality halal meat easier to get across Sydney’s west. Before Shopify, he was taking orders through WhatsApp, Facebook, Instagram and phone messages.

Together, we worked through who he wanted to serve, where he could deliver and what customers needed to know before buying: clear descriptions, cut sizes, prices per kilogram and preparation requests on packing slips.

The Halal Meat Guy launched on Shopify in January 2026. Customers could see products and prices together, then place their order through the website.

Khalil wanted to make quality halal meat easier to get across Sydney’s west. Before Shopify, he was taking orders through WhatsApp, Facebook, Instagram and phone messages.

Together, we worked through who he wanted to serve, where he could deliver and what customers needed to know before buying: clear descriptions, cut sizes, prices per kilogram and preparation requests on packing slips.

The Halal Meat Guy launched on Shopify in January 2026. Customers could see products and prices together, then place their order through the website.


Khalil has managed to deliver 400+ orders and has serviced more than 200 Sydney families. We continue to help him grow his service and achieve his business goals.

The Halal Meat Guy sales growth graph from January to March 2026

SESSIONS

11.3K

TOTAL SALES

$26.2K

ORDERS

137

SESSIONS

11.3K

TOTAL SALES

$26.2K

ORDERS

137

SESSIONS

11.3K

TOTAL SALES

$26.2K

ORDERS

137

1 January to 31 March 2026. Shopify Analytics, all channels.

A clear way to get your store selling online

01 — Work out what you need. We look at what you sell, who buys it and how orders are prepared.

01 — Work out what you need. We look at what you sell, who buys it and how orders are prepared and delivered.

02 — Give customers a way to order. Your Shopify store is built around products, prices and delivery or pickup options.

02 — Give customers a way to order. Your online store is built around products, prices and delivery or pickup options.

03 — Launch with support. Open your store, learn from customer behaviour, and keep improving as you go.

03 — Launch with support. Open your store, learn from customer behaviour, and keep improving as you go.

The aim is simple: a customer can find what they want and order from you, and your team has the information to prepare it. You stay in control of your prices and customer relationships.

Start by finding out what you need

The Launch Clarity Audit reviews your current setup, what’s missing and what it would take to get online ordering working around your shop. You don’t need to have the website decisions figured out before asking for help.

Join the audit waitlist